Association products and services drive enrollment and engagement. See them from the perspective of your members.
Associations can view their products and services through the career stages lens to increase their alignment with the current and actual needs of members. The career stages lens will aid in the creation of content on career development for the advancement and promotion of members.
In addition, when used correctly, career stages programs should not only drive enrollment and engagement of current and potential members, but provide an excellent platform for outreach and development of new entrants into the profession.
We will help you identify...
Significant junctures and stages
Outline the career steps and skill development paths, including applicable knowledge, leadership, and management skills necessary in the development of your members' career.
Education alignment
Align education products with the current and upcoming needs of members at the various stages and assess the gaps in the product portfolio where new and in demand opportunities exist.
Volunteer Development
Optimize use of the skills and experience of the volunteer roster and structure to support members' professional development.
Brand/Marketing Strategy
Utilize the profession's career stages for communication and outreach in co-operation with the marketing team.
Mary Ellen led the development of the award-winning Industrial Hygienists Professional Pathway career stages program at AIHA. In addition, Mary Ellen has many years of experience working with association career centers and career services, including coaching and counseling association members on resumes and interviewing skills, as well as providing presentations and training on a variety of career and job search tactics and strategies.
What clients are saying...
Mary Ellen brings a grounded perspective to her work. She has a distinct ability to distill complex ideas into actionable and practical recommendations to help your organization enhance its performance. Her strategic perspective has helped our organization assess new educational resources which we can deploy to new audiences, thereby serving a broader community and amplifying the AIHA.